SnapSEEK started as an exploration of how Snap’s core ideas of capture, create, and connect could come to life in AR. We used that as a foundation to imagine more place-based, story-driven experiences where people could interact with the world around them and share it in a more playful way.

We explored a gesture system built around natural hand actions, using a two-handed pinch on opposite corners of a rectangle to frame a photo in space and capture it on release. Also an open-palm and close-palm gestures to open the bag and collect objects. The interaction flow felt physical, direct, and intuitive.

We explored different play modes to see how the concept could support different kinds of experiences, from a single-player, story-driven scavenger hunt to a multiplayer time-based competition. This helped us think through how the same core mechanic could create both more personal exploration and more social, fast-paced play.